How to Run Facebook Ads for Educators: Step-by-Step Guide to Get Student Leads in 2025

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How to Run Facebook Ads to Get Student Leads – A Complete Guide for Educators

How to Run Facebook Ads to Get Student Leads – A Complete Guide for Educators

Created by Learner’s Capsule for educators who want easy, done-for-you Facebook ad solutions to grow their student base.

👋Introduction

Facebook ads are one of the most effective and affordable ways to get student leads for your classes or coaching business. Whether you teach Vedic Maths, coding, or language skills, Facebook lets you reach the right parents and students directly.

And the best part? You don’t need to hire expensive agencies or learn complicated tools. You can run ads yourself — easily and quickly.

At Learner’s Capsule, we provide everything done-for-you. You just have to copy, paste, and launch!

1️⃣Step 1: Set Up Your Meta Business Suite

  • Go to https://business.facebook.com
  • Create your Business Account if you don’t have one yet.
  • Add your Facebook Page linked to your coaching or academy.
  • Optionally, connect your Instagram account for better reach.

2️⃣Step 2: Set Up Your Ad Account

  • In Meta Business Suite, go to Business Settings > Ad Accounts.
  • Create a new ad account specifically for your campaigns.
  • Set your country, time zone, and currency (₹ Indian Rupees).
  • Add a payment method (Credit/Debit card, or UPI).

3️⃣Step 3: Understand Campaign Structure

Facebook ads have three layers. Here’s a simple way to understand:

  • Campaign = Your goal (e.g., Get Leads for your classes)
  • Ad Set = Who you want to show ads to + your budget
  • Ad = The creative — image, text, and call-to-action button

Think of it like a funnel:

Campaign → Ad Set → Ad

4️⃣Step 4: Choose the Right Campaign Goal

For educators new to Facebook ads, the easiest campaign goals are:

  • Lead Generation – Facebook collects student & parent contact info for you.
  • Messages (WhatsApp) – Lets you chat directly with interested leads.

We recommend Lead Generation to start with as it simplifies follow-up.

5️⃣Step 5: Add the Targeting (Use Our Pre-Made Template)

Here’s a sample targeting setup to promote Vedic Maths Classes. Just copy and paste it into your Ad Set targeting:

CAMPAIGN GOAL:
Get Leads for Vedic Maths Classes

OFFER STRUCTURE:
Free demo class for students aged 8–16, Online or Offline.

TARGET AUDIENCE:
Parents aged 28–45
Students aged 13–18
Tuition center owners

LOCATIONS:
• Offline Classes: 5–10 km radius of your city
• Online Classes: All India or selected Tier 1 & Tier 2 cities

INTERESTS TO TARGET:
• Parents with pre-teens / teenagers
• Vedic Maths, Competitive Exams, Cuemath, Byju’s
• Home Schooling, Olympiads, Online Education

6️⃣Step 6: Write the Ad Copy (Use Our Template)

Use these example headlines and text for your ads:

  • Parent-Focused Copy
    “Make Your Child a Human Calculator!”
    “Want your child to solve math problems 10x faster? Join our free demo!”
  • Student-Focused Copy
    “Love maths? Learn Vedic Maths tricks & solve problems in seconds!”

Visual suggestions: Use an image ad of kids solving math fast, a short 15-second video showing speed-solving, or a carousel showing multiple benefits.

7️⃣Step 7: Design Your Ad

  • Use tools like Canva to create professional-looking images or videos.
  • Ideal ad formats:
    • Single image with bold, clear text
    • 15-second video demo showing quick math tricks
    • Carousel showcasing multiple benefits (speed, confidence, fun)

8️⃣Step 8: Set Budget & Run

  • Start with a budget of ₹300–₹500 per day.
  • Run 2 ad sets: one targeting parents, one targeting students.
  • Run ads for 3–4 days and check the cost per lead (CPL).

9️⃣Step 9: Collect & Manage Leads

  • Lead Ads: Go to Meta Business > Ads Manager > Leads to download contact info.
  • WhatsApp Leads: Prepare an auto-reply message like:
Hi {{name}}, thanks for your interest in Vedic Maths Classes by [Academy Name]. Here’s your demo link & brochure: [link]

🔟Step 10: Tips to Improve Your Ads Over Time

  • Change your creatives every 7–10 days to keep them fresh.
  • Try different headlines and hooks to see what works best.
  • Test different cities and radius targeting for better results.
Want us to design your campaigns?
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Keywords: Facebook Ads for Educators, Facebook Lead Generation India, How to Run Meta Ads, Vedic Maths Lead Ads, Facebook Ads for Beginners, Facebook Campaign Setup 2025

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